{"id":3030,"date":"2026-06-04T14:15:33","date_gmt":"2026-06-04T14:15:33","guid":{"rendered":"https:\/\/test.healthlity.com\/?page_id=3030"},"modified":"2026-09-02T06:29:42","modified_gmt":"2026-09-02T06:29:42","slug":"revenue-messaging","status":"publish","type":"page","link":"https:\/\/test.healthlity.com\/home-work-with-me\/revenue-messaging\/","title":{"rendered":"Revenue Messaging System Service CT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3030\" class=\"elementor elementor-3030\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59ohp8j e-flex e-con-boxed e-con e-parent\" data-id=\"59ohp8j\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c0d30e e-con-full e-flex e-con e-child\" data-id=\"7c0d30e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec96d12 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ec96d12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">R \u2014 REVENUE MESSAGING SYSTEM\u2122<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaff18d elementor-widget elementor-widget-heading\" data-id=\"aaff18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turn Your Value Into a Message People Understand, Want &amp; Act On.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169c4d4 elementor-widget elementor-widget-text-editor\" data-id=\"169c4d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"976\" data-end=\"1112\"><strong data-start=\"976\" data-end=\"1112\">Clarify your positioning, offer, and messaging so the right prospects understand why your solution matters\u2014and know what to do next.<\/strong><\/p><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"976\" data-end=\"1112\"><span style=\"font-style: inherit; font-weight: inherit;\">\u00a0<\/span><\/p><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"976\" data-end=\"1112\"><span style=\"font-style: inherit; font-weight: inherit;\">For Health &amp; Wellness experts, coaches, consultants, creators, founders, and expert-led businesses.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00b10fc elementor-widget elementor-widget-button\" data-id=\"00b10fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/test.healthlity.com\/strategy-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book an A2R Strategy Call \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87e4559 elementor-absolute elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"87e4559\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"192\" src=\"https:\/\/test.healthlity.com\/wp-content\/uploads\/2026\/06\/pattern.png\" class=\"attachment-large size-large wp-image-2948\" alt=\"\" srcset=\"https:\/\/test.healthlity.com\/wp-content\/uploads\/2026\/06\/pattern.png 400w, https:\/\/test.healthlity.com\/wp-content\/uploads\/2026\/06\/pattern-300x144.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a37f83 e-con-full e-flex e-con e-child\" data-id=\"7a37f83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2b852 elementor-view-stacked elementor-widget__width-auto elementor-absolute elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"cb2b852\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-grow\" href=\"#\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-copy\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2370137 elementor-widget elementor-widget-image\" data-id=\"2370137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"233\" height=\"350\" src=\"https:\/\/test.healthlity.com\/wp-content\/uploads\/2026\/06\/pexels-photo-7567232-7567232.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-3036\" alt=\"A desk scene with cash bundles, a chart printout, and a person working on a laptop.\" srcset=\"https:\/\/test.healthlity.com\/wp-content\/uploads\/2026\/06\/pexels-photo-7567232-7567232.jpg 233w, https:\/\/test.healthlity.com\/wp-content\/uploads\/2026\/06\/pexels-photo-7567232-7567232-200x300.jpg 200w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4t4teot elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4t4teot\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-116f2ae\" data-id=\"116f2ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7b68cd elementor-widget elementor-widget-heading\" data-id=\"b7b68cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Your Offer May Be Valuable.<br>But Can People Understand Why It Matters?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465e6ef elementor-widget elementor-widget-text-editor\" data-id=\"465e6ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"1679\" data-end=\"1708\">You may have a great product.<\/p><p data-start=\"1710\" data-end=\"1742\">You may have years of expertise.<\/p><p data-start=\"1744\" data-end=\"1788\">You may have helped people get real results.<\/p><p data-start=\"1790\" data-end=\"1835\">You may know exactly why your solution works.<\/p><p data-start=\"1837\" data-end=\"1897\">But your prospects don&#8217;t have access to everything you know.<\/p><p data-start=\"1899\" data-end=\"1934\">They only see what you communicate.<\/p><p data-start=\"1936\" data-end=\"2012\">And when your positioning, offer, or messaging isn&#8217;t clear, people hesitate.<\/p><p data-start=\"1936\" data-end=\"2012\">\u00a0<\/p><p data-start=\"2014\" data-end=\"2023\">They ask:<\/p><ul data-start=\"2025\" data-end=\"2235\"><li data-start=\"2025\" data-end=\"2048\" data-section-id=\"yqw9gf\">What exactly is this?<\/li><li data-start=\"2049\" data-end=\"2066\" data-section-id=\"a6m9bs\">Is this for me?<\/li><li data-start=\"2067\" data-end=\"2086\" data-section-id=\"qixfhg\">Why do I need it?<\/li><li data-start=\"2087\" data-end=\"2112\" data-section-id=\"7r0gme\">Why should I trust you?<\/li><li data-start=\"2113\" data-end=\"2137\" data-section-id=\"1vcp8i0\">Why is this different?<\/li><li data-start=\"2138\" data-end=\"2173\" data-section-id=\"1vhtyju\">Why should I choose this instead?<\/li><li data-start=\"2174\" data-end=\"2203\" data-section-id=\"27ejxa\">Is it worth the investment?<\/li><li data-start=\"2204\" data-end=\"2235\" data-section-id=\"lustzw\">What happens if I do nothing?<\/li><\/ul><h4 data-start=\"2237\" data-end=\"2319\" data-section-id=\"t1mlsw\">When those questions aren&#8217;t answered clearly, attention doesn&#8217;t become demand.<\/h4><p data-start=\"2321\" data-end=\"2359\"><strong data-start=\"2321\" data-end=\"2359\">And demand doesn&#8217;t become revenue.<\/strong><\/p><p><!-- notionvc: 321caa4a-8e25-44fe-ae93-251450b4e8fb --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79cc1f7 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"79cc1f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/test.healthlity.com\/strategy-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book Strategy Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92ejo7l elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92ejo7l\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7170cb\" data-id=\"a7170cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb08c38 elementor-widget elementor-widget-heading\" data-id=\"fb08c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Does This Sound Familiar?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8140c elementor-widget elementor-widget-text-editor\" data-id=\"ae8140c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You know your offer works.<\/p><p>\u00a0<\/p><p>You know you can help people.<\/p><p>\u00a0<\/p><p>You know your products or services create results.<\/p><p>\u00a0<\/p><p>But\u2026<\/p><p><!-- notionvc: 81b73b76-a243-4034-bcf4-bc137b4f1e37 --><\/p><p><!-- notionvc: 7eb105d5-fd6d-45c9-9ae9-beecf51020ae --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-820708b elementor-widget elementor-widget-text-editor\" data-id=\"820708b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><ul style=\"font-size: 16px; font-style: normal; font-weight: 500; background-color: #e7f6ff;\"><li data-start=\"2621\" data-end=\"2688\" data-section-id=\"1tjc46j\">People visit your website and still don&#8217;t understand what you do.<\/li><li data-start=\"2689\" data-end=\"2736\" data-section-id=\"1vkbzrr\">Your offer sounds similar to everyone else&#8217;s.<\/li><li data-start=\"2737\" data-end=\"2805\" data-section-id=\"umlqxu\">Prospects ask questions that your marketing should already answer.<\/li><li data-start=\"2806\" data-end=\"2871\" data-section-id=\"1nd4toy\">Your content gets attention but doesn&#8217;t create enough interest.<\/li><li data-start=\"2872\" data-end=\"2933\" data-section-id=\"1guo4kv\">Your ads generate clicks but the next step doesn&#8217;t convert.<\/li><li data-start=\"2934\" data-end=\"3002\" data-section-id=\"qm9xwe\">Your sales conversations repeatedly involve explaining your value.<\/li><li data-start=\"3003\" data-end=\"3071\" data-section-id=\"1ffyi80\">People compare you on price because they don&#8217;t see the difference.<\/li><li data-start=\"3072\" data-end=\"3162\" data-section-id=\"1x52kt8\">Your messaging changes from page to page, platform to platform, or campaign to campaign.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-14dc661 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14dc661\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b5a4dce\" data-id=\"b5a4dce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c67884 elementor-widget elementor-widget-text-editor\" data-id=\"3c67884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"PDq2pG_selectionAnchorContainer\" data-start=\"3164\" data-end=\"3201\" data-section-id=\"jefv4x\">The problem isn&#8217;t always traffic.<\/h4><h4 data-start=\"3203\" data-end=\"3265\" data-section-id=\"6ob0rf\"><span role=\"text\">Sometimes the problem is what happens <strong data-start=\"3245\" data-end=\"3265\">after attention.<\/strong><\/span><\/h4><p><!-- notionvc: 9eaf73e6-c426-4108-ba91-c69b56e428a6 --><!-- notionvc: 514dd7ce-58b9-4f5d-a0f6-24c1a6e1e837 --><\/p><p><!-- notionvc: 7eb105d5-fd6d-45c9-9ae9-beecf51020ae --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c479fe1 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c479fe1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87759a2\" data-id=\"87759a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac0e8c4 elementor-widget elementor-widget-heading\" data-id=\"ac0e8c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Hidden Cost Of Weak Messaging<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41cdee2 elementor-widget elementor-widget-text-editor\" data-id=\"41cdee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"PDq2pG_selectionAnchorContainer\" data-start=\"3296\" data-end=\"3343\" data-section-id=\"i2x6d6\">When Your Value Isn&#8217;t Clear, You Pay for It.<\/h4><p data-start=\"3345\" data-end=\"3388\">More traffic won&#8217;t solve unclear messaging.<\/p><p data-start=\"3390\" data-end=\"3432\">More content won&#8217;t solve weak positioning.<\/p><p data-start=\"3434\" data-end=\"3488\">More ads won&#8217;t solve an offer people don&#8217;t understand.<\/p><p data-start=\"3490\" data-end=\"3561\">And more sales calls won&#8217;t solve a message that fails to create desire.<\/p><p data-start=\"3563\" data-end=\"3638\">Because unclear messaging creates friction throughout the customer journey.<\/p><p><!-- notionvc: b1ad59d7-6a1d-4e4d-9f78-c2d4cb990210 --><!-- notionvc: 3720fb6f-8827-4be0-866d-eea4c18ca435 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0d7433b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d7433b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b4b4d9b\" data-id=\"b4b4d9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-381d4c1 elementor-widget elementor-widget-text-editor\" data-id=\"381d4c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>It can mean:<\/strong>\u00a0<\/h4><ul style=\"font-size: 16px; font-style: normal; font-weight: 500; background-color: #e3ebe9;\"><li data-start=\"3658\" data-end=\"3670\" data-section-id=\"joq7f7\">Lost leads<\/li><li data-start=\"3671\" data-end=\"3695\" data-section-id=\"nn50ki\">Lower conversion rates<\/li><li data-start=\"3696\" data-end=\"3713\" data-section-id=\"1ok38k3\">More objections<\/li><li data-start=\"3714\" data-end=\"3735\" data-section-id=\"p41fj2\">Longer sales cycles<\/li><li data-start=\"3736\" data-end=\"3754\" data-section-id=\"q9m75y\">Price resistance<\/li><li data-start=\"3755\" data-end=\"3775\" data-section-id=\"jdek5x\">Poor-quality leads<\/li><li data-start=\"3776\" data-end=\"3802\" data-section-id=\"doqiny\">Wasted advertising spend<\/li><li data-start=\"3803\" data-end=\"3820\" data-section-id=\"i05kze\">More explaining<\/li><li data-start=\"3821\" data-end=\"3838\" data-section-id=\"1w6u798\">Fewer customers<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea9c6a7 elementor-widget elementor-widget-text-editor\" data-id=\"ea9c6a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Your prospects shouldn&#8217;t have to work this hard to understand your value.<br \/><!-- notionvc: a3cb5312-7c6d-4999-9ab2-9cdc4db46fae --><\/h4><p><!-- notionvc: e02c51a8-1c88-4566-bf7a-16ddbcd700c9 --><!-- notionvc: 9123c2b5-9788-4ad0-a67d-6e97fe5c7dbe --><\/p><p><!-- notionvc: 7eb105d5-fd6d-45c9-9ae9-beecf51020ae --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-510c7b3 e-flex e-con-boxed e-con e-parent\" data-id=\"510c7b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed94e57 e-con-full e-flex e-con e-child\" data-id=\"ed94e57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-da633c8 e-con-full e-flex e-con e-child\" data-id=\"da633c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4dbfd43 e-con-full e-flex e-con e-child\" data-id=\"4dbfd43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a53e3b elementor-widget elementor-widget-heading\" data-id=\"4a53e3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stop Making People Figure It Out.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7527e7c elementor-widget elementor-widget-text-editor\" data-id=\"7527e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"4028\" data-end=\"4069\" data-section-id=\"1ljlus\">Weak messaging makes prospects think:<\/h4><div><blockquote data-start=\"4071\" data-end=\"4106\"><p data-start=\"4073\" data-end=\"4106\">&#8220;What exactly are they offering?&#8221;<br \/><span style=\"font-style: inherit; font-weight: inherit;\">&#8220;Is this actually for me?&#8221;<br \/><\/span><span style=\"font-style: inherit; font-weight: inherit;\">&#8220;Why is this different?&#8221;<br \/><\/span><span style=\"font-style: inherit; font-weight: inherit;\">&#8220;Why should I believe them?&#8221;<br \/><\/span><span style=\"font-style: inherit; font-weight: inherit;\">&#8220;Why should I act now?&#8221;<\/span><\/p><\/blockquote><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-955d9fa elementor-widget elementor-widget-text-editor\" data-id=\"955d9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"4028\" data-end=\"4069\" data-section-id=\"1ljlus\">Strong messaging makes the answer clearer:<\/h4><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"4273\" data-end=\"4292\"><strong data-start=\"4273\" data-end=\"4292\">This is for me.<\/strong><\/p><p data-start=\"4294\" data-end=\"4297\">\u2193<\/p><p data-start=\"4299\" data-end=\"4326\"><strong data-start=\"4299\" data-end=\"4326\">This solves my problem.<\/strong><\/p><p data-start=\"4328\" data-end=\"4329\">\u2193<\/p><p data-start=\"4331\" data-end=\"4353\"><strong data-start=\"4331\" data-end=\"4353\">This is different.<\/strong><\/p><p data-start=\"4355\" data-end=\"4356\">\u2193<\/p><p data-start=\"4358\" data-end=\"4385\"><strong data-start=\"4358\" data-end=\"4385\">I understand the value.<\/strong><\/p><p data-start=\"4387\" data-end=\"4388\">\u2193<\/p><p data-start=\"4390\" data-end=\"4415\"><strong data-start=\"4390\" data-end=\"4415\">I trust the solution.<\/strong><\/p><p data-start=\"4417\" data-end=\"4418\">\u2193<\/p><p data-start=\"4420\" data-end=\"4447\"><strong data-start=\"4420\" data-end=\"4447\">I know what to do next.<\/strong><\/p><p data-start=\"4420\" data-end=\"4447\"><strong data-start=\"4420\" data-end=\"4447\">\u00a0<\/strong><\/p><p data-start=\"4449\" data-end=\"4498\">That is the job of the Revenue Messaging System\u2122.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d0q6sw elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d0q6sw\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-973e357\" data-id=\"973e357\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e76438a elementor-widget elementor-widget-heading\" data-id=\"e76438a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We Don't Just Write Words.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ec08d elementor-widget elementor-widget-text-editor\" data-id=\"19ec08d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"PDq2pG_selectionAnchorContainer\" data-start=\"4652\" data-end=\"4681\" data-section-id=\"13zdwck\">We Engineer Understanding.<\/h4><p data-start=\"4683\" data-end=\"4704\">Words are the output.<\/p><p data-start=\"4706\" data-end=\"4741\"><strong data-start=\"4706\" data-end=\"4741\">Understanding is the objective.<\/strong><\/p><p data-start=\"4743\" data-end=\"4768\">We don&#8217;t start by asking:\u00a0<span style=\"font-size: 16px;\">&#8220;What should the headline say?&#8221;<\/span><\/p><p data-start=\"4805\" data-end=\"4819\">We start with:\u00a0<strong style=\"font-size: 19.8px; font-style: inherit;\" data-start=\"4823\" data-end=\"4924\">&#8220;What does the right customer need to understand, believe, and feel before they&#8217;re ready to act?&#8221;<\/strong><\/p><p data-start=\"4926\" data-end=\"4966\">Then we build the messaging around that.<\/p><h4 data-start=\"4968\" data-end=\"5025\" data-section-id=\"vybq8i\">Because better messaging isn&#8217;t about sounding clever.<\/h4><p data-start=\"5027\" data-end=\"5072\">It&#8217;s about making value easier to understand.<\/p><p data-start=\"5074\" data-end=\"5109\"><strong data-start=\"5074\" data-end=\"5109\">Understanding \u2192 Desire \u2192 Action<\/strong><\/p><p><!-- notionvc: fc95b530-8177-431b-b391-673335d5aa4f --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96d912a elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96d912a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1ac2e2\" data-id=\"a1ac2e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04f1dff elementor-widget elementor-widget-heading\" data-id=\"04f1dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Introducing the Revenue Messaging System\u2122<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dffe6c elementor-widget elementor-widget-heading\" data-id=\"6dffe6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">A strategic messaging system for turning value into demand.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d68f5e4 elementor-widget elementor-widget-text-editor\" data-id=\"d68f5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"5256\" data-end=\"5299\">We help you clarify the connection between:<\/p><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"5256\" data-end=\"5299\">\u00a0<\/p><p data-start=\"5301\" data-end=\"5459\"><strong data-start=\"5301\" data-end=\"5459\">Who you are.<br data-start=\"5315\" data-end=\"5318\" \/>What you offer.<br data-start=\"5333\" data-end=\"5336\" \/>Who it&#8217;s for.<br data-start=\"5349\" data-end=\"5352\" \/>Why it matters.<br data-start=\"5367\" data-end=\"5370\" \/>Why you&#8217;re different.<br data-start=\"5391\" data-end=\"5394\" \/>Why someone should believe you.<br data-start=\"5425\" data-end=\"5428\" \/>And what they should do next.<\/strong><\/p><p><!-- notionvc: bf178ce8-0616-4b59-b8e9-4543c557063c --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-241341d elementor-widget elementor-widget-text-editor\" data-id=\"241341d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"5461\" data-end=\"5585\">From positioning to offer communication to conversion messaging, we create a consistent message across the customer journey.<\/p><h4 data-start=\"5587\" data-end=\"5596\" data-section-id=\"6umooa\">From:<\/h4><p data-start=\"5598\" data-end=\"5645\"><strong data-start=\"5598\" data-end=\"5645\">Attention \u2192 Understanding \u2192 Desire \u2192 Action<\/strong><\/p><p><!-- notionvc: 31b35519-b4df-4cf9-9fb6-5a6da98d0855 --><!-- notionvc: bf178ce8-0616-4b59-b8e9-4543c557063c --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-569zj2b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"569zj2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8fceb1\" data-id=\"a8fceb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d484623 elementor-widget elementor-widget-heading\" data-id=\"d484623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Revenue Messaging Framework\u2122<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d313255 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d313255\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-22c3524\" data-id=\"22c3524\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d27157 elementor-widget elementor-widget-heading\" data-id=\"7d27157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1: Research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaec606 elementor-widget elementor-widget-text-editor\" data-id=\"aaec606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"5786\" data-end=\"5810\">Understand the customer.<\/p><p data-start=\"5812\" data-end=\"5818\">Their:<\/p><ul data-start=\"5820\" data-end=\"5917\"><li data-start=\"5820\" data-end=\"5830\" data-section-id=\"1falvdc\">Problems<\/li><li data-start=\"5831\" data-end=\"5840\" data-section-id=\"1nrvt93\">Desires<\/li><li data-start=\"5841\" data-end=\"5848\" data-section-id=\"170u3yj\">Fears<\/li><li data-start=\"5849\" data-end=\"5861\" data-section-id=\"mh6yqu\">Objections<\/li><li data-start=\"5862\" data-end=\"5875\" data-section-id=\"e4n1tb\">Motivations<\/li><li data-start=\"5876\" data-end=\"5893\" data-section-id=\"1c6taj1\">Buying triggers<\/li><li data-start=\"5894\" data-end=\"5917\" data-section-id=\"1qhwrgn\">Existing alternatives<\/li><\/ul><p data-start=\"5919\" data-end=\"5941\"><strong data-start=\"5919\" data-end=\"5941\">Customer \u2192 Insight<\/strong><\/p><p><br \/><!-- notionvc: 854ae160-1bd4-431c-856a-8c4e0e5d5c85 --><\/p><p><!-- notionvc: 0fba027f-25df-4c33-b9b8-0b5f8a4a01bf --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-af2a78f\" data-id=\"af2a78f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11a5560 elementor-widget elementor-widget-heading\" data-id=\"11a5560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2: Clarify<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2271db1 elementor-widget elementor-widget-text-editor\" data-id=\"2271db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"5970\" data-end=\"6026\">Define what you&#8217;re actually offering and why it matters.<\/p><ul data-start=\"6028\" data-end=\"6100\"><li data-start=\"6028\" data-end=\"6041\" data-section-id=\"10p1vrl\">Positioning<\/li><li data-start=\"6042\" data-end=\"6049\" data-section-id=\"16uf8eo\">Offer<\/li><li data-start=\"6050\" data-end=\"6069\" data-section-id=\"vahldj\">Value proposition<\/li><li data-start=\"6070\" data-end=\"6079\" data-section-id=\"n2t8on\">Promise<\/li><li data-start=\"6080\" data-end=\"6090\" data-section-id=\"fi16x8\">Customer<\/li><li data-start=\"6091\" data-end=\"6100\" data-section-id=\"n2u96r\">Problem<\/li><\/ul><p data-start=\"6102\" data-end=\"6123\"><strong data-start=\"6102\" data-end=\"6123\">Insight \u2192 Clarity<\/strong><\/p><p><br \/><!-- notionvc: 2395e37e-a4bb-4af8-9c09-f26404024aca --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b4566d0\" data-id=\"b4566d0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee1c81c elementor-widget elementor-widget-heading\" data-id=\"ee1c81c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3: Differentiate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-232ab6e elementor-widget elementor-widget-text-editor\" data-id=\"232ab6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"6158\" data-end=\"6215\">Identify what makes your solution meaningfully different.<\/p><p data-start=\"6217\" data-end=\"6250\">Not manufactured differentiation.<\/p><p data-start=\"6217\" data-end=\"6250\">\u00a0<\/p><p data-start=\"6252\" data-end=\"6283\"><strong data-start=\"6252\" data-end=\"6283\">Real reasons to choose you.<\/strong><\/p><p data-start=\"6252\" data-end=\"6283\"><strong data-start=\"6252\" data-end=\"6283\">\u00a0<\/strong><\/p><p data-start=\"6285\" data-end=\"6314\"><strong data-start=\"6285\" data-end=\"6314\">Clarity \u2192 Differentiation<\/strong><\/p><p><!-- notionvc: 61677359-e2ab-42c5-aeef-9659c728962a --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b1ef1ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1ef1ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f8abded\" data-id=\"f8abded\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d880e73 elementor-widget elementor-widget-heading\" data-id=\"d880e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 4: Persuade<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94506de elementor-widget elementor-widget-text-editor\" data-id=\"94506de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"6344\" data-end=\"6471\">Turn those strategic insights into messaging that communicates value, builds trust, addresses objections, and motivates action.<\/p><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"6344\" data-end=\"6471\">\u00a0<\/p><p data-start=\"6473\" data-end=\"6501\"><strong data-start=\"6473\" data-end=\"6501\">Differentiation \u2192 Desire<\/strong><\/p><p><!-- notionvc: 3f8769c3-36a4-4a8c-8602-7ff7933014b9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d75b273\" data-id=\"d75b273\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7a7221 elementor-widget elementor-widget-heading\" data-id=\"f7a7221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 5: Optimize<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22764bf elementor-widget elementor-widget-text-editor\" data-id=\"22764bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"6531\" data-end=\"6601\">Identify where messaging creates friction across the customer journey.<\/p><p data-start=\"6603\" data-end=\"6630\">Improve the weakest points.<\/p><p data-start=\"6603\" data-end=\"6630\">\u00a0<\/p><p data-start=\"6632\" data-end=\"6651\"><strong data-start=\"6632\" data-end=\"6651\">Desire \u2192 Action<\/strong><\/p><p><!-- notionvc: 940c9643-1cb9-4d9a-b819-7c1024916cb1 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e7c6346\" data-id=\"e7c6346\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fdfe4a elementor-widget elementor-widget-heading\" data-id=\"9fdfe4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 6: Scale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad40c43 elementor-widget elementor-widget-text-editor\" data-id=\"ad40c43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"6678\" data-end=\"6745\">Apply the strongest messaging across the wider marketing ecosystem.<\/p><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"6678\" data-end=\"6745\">\u00a0<\/p><p data-start=\"6747\" data-end=\"6785\"><strong data-start=\"6747\" data-end=\"6785\">One message \u2192 Multiple touchpoints<\/strong><\/p><ul><li data-start=\"6787\" data-end=\"6795\">Website.<\/li><li data-start=\"6797\" data-end=\"6811\">Landing pages.<\/li><li data-start=\"6813\" data-end=\"6819\">Email.<\/li><li data-start=\"6821\" data-end=\"6825\">Ads.<\/li><li data-start=\"6827\" data-end=\"6843\">Sales materials.<\/li><li data-start=\"6845\" data-end=\"6853\">Content.<\/li><li data-start=\"6855\" data-end=\"6862\">Offers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-w2sdcys elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"w2sdcys\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae5748a\" data-id=\"ae5748a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d08f75 elementor-widget elementor-widget-heading\" data-id=\"0d08f75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Where Revenue Messaging Fits Into A2R<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe0145e elementor-widget elementor-widget-text-editor\" data-id=\"fe0145e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"7033\" data-end=\"7065\">Your business already has value.<\/p><p data-start=\"7067\" data-end=\"7161\">The challenge is communicating that value clearly enough for the right people to recognize it.<\/p><p data-start=\"7163\" data-end=\"7186\">So the journey becomes:<\/p><p data-start=\"7188\" data-end=\"7201\"><strong data-start=\"7188\" data-end=\"7201\">Expertise<\/strong><\/p><p data-start=\"7203\" data-end=\"7204\">\u2193<\/p><p data-start=\"7206\" data-end=\"7219\"><strong data-start=\"7206\" data-end=\"7219\">Authority<\/strong><\/p><p data-start=\"7221\" data-end=\"7222\">\u2193<\/p><h4 data-start=\"7224\" data-end=\"7249\" data-section-id=\"1xqfoqa\"><span role=\"text\"><strong data-start=\"7228\" data-end=\"7249\"><u>Revenue Messaging<\/u><\/strong><\/span><\/h4><p data-start=\"7251\" data-end=\"7252\">\u2193<\/p><p data-start=\"7254\" data-end=\"7271\"><strong data-start=\"7254\" data-end=\"7271\">Understanding<\/strong><\/p><p data-start=\"7273\" data-end=\"7274\">\u2193<\/p><p data-start=\"7276\" data-end=\"7286\"><strong data-start=\"7276\" data-end=\"7286\">Desire<\/strong><\/p><p data-start=\"7288\" data-end=\"7289\">\u2193<\/p><p data-start=\"7291\" data-end=\"7301\"><strong data-start=\"7291\" data-end=\"7301\">Demand<\/strong><\/p><p data-start=\"7303\" data-end=\"7304\">\u2193<\/p><p data-start=\"7306\" data-end=\"7320\"><strong data-start=\"7306\" data-end=\"7320\">Conversion<\/strong><\/p><p data-start=\"7322\" data-end=\"7323\">\u2193<\/p><p data-start=\"7325\" data-end=\"7336\"><strong data-start=\"7325\" data-end=\"7336\">Revenue<\/strong><\/p><p data-start=\"7325\" data-end=\"7336\"><strong data-start=\"7325\" data-end=\"7336\">\u00a0<\/strong><\/p><h4 data-start=\"7338\" data-end=\"7406\" data-section-id=\"1twooiw\">The Revenue Messaging System\u2122 sits between authority and demand.<\/h4><p data-start=\"7408\" data-end=\"7417\">It turns:\u00a0<strong style=\"font-size: 19.8px; font-style: inherit; background-color: transparent;\" data-start=\"7421\" data-end=\"7444\">&#8220;I know what I do.&#8221;<\/strong><\/p><p data-start=\"7446\" data-end=\"7451\">into:\u00a0<strong style=\"font-size: 19.8px; font-style: inherit; background-color: transparent;\" data-start=\"7455\" data-end=\"7502\">&#8220;My customer understands why they need it.&#8221;<\/strong><\/p><p data-start=\"7446\" data-end=\"7451\"><strong style=\"font-size: 19.8px; font-style: inherit; background-color: transparent;\" data-start=\"7455\" data-end=\"7502\">\u00a0<\/strong><\/p><p data-start=\"7504\" data-end=\"7573\">That is the strategic role of <strong data-start=\"7534\" data-end=\"7539\">R<\/strong> inside the CREATE Growth System\u2122.<\/p><p><!-- notionvc: 09e697a7-2962-4acc-ba63-028941c18026 --><\/p><p><!-- notionvc: 26af21bb-cddd-4baa-ab12-80d50f6de2e2 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-pttgwiu elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"pttgwiu\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2b0adf\" data-id=\"f2b0adf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae86226 elementor-widget elementor-widget-heading\" data-id=\"ae86226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What We Help Clarify &amp; Improve<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b5f8542 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"b5f8542\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1639486\" data-id=\"1639486\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8aa0214 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8aa0214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-copy\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPositioning\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMake it immediately clear who you serve and what you help them achieve.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-77a24b0\" data-id=\"77a24b0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8095e59 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8095e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-copy\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOffer Messaging\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCommunicate what you're selling, why it matters, and why it's worth choosing.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5191ef9\" data-id=\"5191ef9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f79bae5 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"f79bae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-gift\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tValue Proposition\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMake the value of your solution easier to understand.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a539dc0 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"a539dc0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-10516a8\" data-id=\"10516a8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d70d32c elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"d70d32c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-sitemap\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWebsite Messaging\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCreate consistency across your homepage, service pages, product pages, and key customer touchpoints.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f2c9c46\" data-id=\"f2c9c46\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc9f61f elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"dc9f61f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-magnet\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFunnel Messaging\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAlign the message across landing pages, lead magnets, applications, and sales pages.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d6e6c5f\" data-id=\"d6e6c5f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc6009e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"fc6009e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mail-bulk\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEmail Messaging\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tBuild sequences that educate, build desire, overcome objections, and move prospects forward.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cc56886 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"cc56886\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-047cca7\" data-id=\"047cca7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cdd21e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"2cdd21e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-photo-video\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAdvertising Messaging\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCommunicate the right promise to the right audience and create a stronger bridge from click to conversion.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d042222\" data-id=\"d042222\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8838af3 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8838af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-invoice\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSales Messaging\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGive prospects and sales teams clearer reasons to believe, choose, and act.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-47facee\" data-id=\"47facee\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fbeb24 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9fbeb24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-people-carry\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCustomer Journey Messaging\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMake the message consistent from first impression through conversion.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0092a29 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0092a29\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41fe377\" data-id=\"41fe377\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32e6402 elementor-widget elementor-widget-heading\" data-id=\"32e6402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why Most Copy Doesn\u2019t Convert<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c7de4 elementor-widget elementor-widget-text-editor\" data-id=\"25c7de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many businesses talk too much about themselves.<\/p><p>\u00a0<\/p><p>Their experience.<\/p><p>Their credentials.<\/p><p>Their process.<\/p><p>Their features.<\/p><p>\u00a0<\/p><p>Meanwhile, potential customers are asking:<\/p><p><!-- notionvc: be4457cc-34d6-4406-ae8c-dc91fe86d492 --><\/p><p><!-- notionvc: b1ad59d7-6a1d-4e4d-9f78-c2d4cb990210 --><!-- notionvc: 3720fb6f-8827-4be0-866d-eea4c18ca435 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c8a709a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8a709a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ecb4e77\" data-id=\"ecb4e77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fa3dfc elementor-widget elementor-widget-text-editor\" data-id=\"3fa3dfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><ul style=\"font-size: 16px; font-style: normal; font-weight: 500; background-color: #e3ebe9;\"><li>Can this solve my problem?<\/li><li>Can I trust you?<\/li><li>Is this worth the investment?<\/li><li>Why should I choose you over someone else?<\/li><li>What happens if I don\u2019t take action?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125c178 elementor-widget elementor-widget-text-editor\" data-id=\"125c178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your messaging doesn\u2019t answer those questions, conversions suffer.<\/p><p>No matter how much traffic you generate.<!-- notionvc: c91a67fb-4527-41b6-9854-ed14f039d58a --><!-- notionvc: a3cb5312-7c6d-4999-9ab2-9cdc4db46fae --><\/p><p><!-- notionvc: e02c51a8-1c88-4566-bf7a-16ddbcd700c9 --><!-- notionvc: 9123c2b5-9788-4ad0-a67d-6e97fe5c7dbe --><\/p><p><!-- notionvc: 7eb105d5-fd6d-45c9-9ae9-beecf51020ae --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-xx563y9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"xx563y9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2b0adf\" data-id=\"f2b0adf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b5f8542 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"b5f8542\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ff219d7\" data-id=\"ff219d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b52f87 elementor-widget elementor-widget-heading\" data-id=\"1b52f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What We Can Build<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb691f elementor-widget elementor-widget-text-editor\" data-id=\"3eb691f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"8802\" data-end=\"8869\">Depending on your needs, the Revenue Messaging System\u2122 may include:<\/p><h3 data-start=\"8871\" data-end=\"8894\" data-section-id=\"18dthpc\">\u00a0<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1639486\" data-id=\"1639486\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8aa0214 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8aa0214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-messenger\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStrategic Messaging\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPositioning strategy<br>Messaging architecture<br>Value proposition<br>Offer messaging<br>Differentiation<br>Brand messaging\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1c9e69c\" data-id=\"1c9e69c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdb0bc2 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"bdb0bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mail-bulk\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWebsite &amp; Funnel\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tHomepage messaging<br>Service pages<br>Product pages<br>Landing pages<br>Sales pages<br>Application pages<br>Webinar pages\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b11acf elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"3b11acf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8006b94\" data-id=\"8006b94\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae2ab56 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"ae2ab56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-audio-description\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAdvertising Copy\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMeta Ads <br>Linkedin Ads<br>Google Ads<br>YouTube Ads\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6883d9a\" data-id=\"6883d9a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8009a51 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8009a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-funnel-dollar\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tConversion Messaging\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEmail sequences<br>Sales campaigns<br>Lead nurture<br>Advertising copy<br>Video sales letters<br>CTAs<br>Conversion optimization\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4a0ad8a\" data-id=\"4a0ad8a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37d7dad elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"37d7dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-gift\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOffer Positioning\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMessaging Strategy<br>Value Proposition Development<br>Offer Refinement<br>Market Differentiation\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-oodwk1c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"oodwk1c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f2340d\" data-id=\"8f2340d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-253de0d elementor-widget elementor-widget-heading\" data-id=\"253de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Who This Is For<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db56ad elementor-widget elementor-widget-text-editor\" data-id=\"3db56ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Revenue Messaging System\u2122 is for businesses that already have <strong data-start=\"9665\" data-end=\"9774\">something valuable to offer but aren&#8217;t communicating that value as clearly or persuasively as they could.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e5d159 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e5d159\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-83ccc22\" data-id=\"83ccc22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a09ce09 elementor-widget elementor-widget-heading\" data-id=\"a09ce09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Founder-Led Health Brands\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f62e69c elementor-widget elementor-widget-text-editor\" data-id=\"f62e69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Differentiate your offer and improve customer acquisition.<br \/><!-- notionvc: 5108add9-e402-4c56-bf42-e2fb09f22351 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4019be5\" data-id=\"4019be5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01ed159 elementor-widget elementor-widget-heading\" data-id=\"01ed159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Supplement &amp; Ecommerce Brands<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67800aa elementor-widget elementor-widget-text-editor\" data-id=\"67800aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Communicate product value and reduce friction throughout the buying journey.<br \/><!-- notionvc: bb1f4d23-0c30-4b11-8a85-f2ae12627514 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-71dace2\" data-id=\"71dace2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fc9e0e elementor-widget elementor-widget-heading\" data-id=\"9fc9e0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personal Brands &amp; Consultants<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e7db9 elementor-widget elementor-widget-text-editor\" data-id=\"62e7db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Make your expertise easier to understand, remember, and choose.<br \/><!-- notionvc: cb6f0de9-2e72-4363-8d61-cc72b2fa5f04 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-461c572\" data-id=\"461c572\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe2ed7f elementor-widget elementor-widget-heading\" data-id=\"fe2ed7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wellness Consultants<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-970f325 elementor-widget elementor-widget-text-editor\" data-id=\"970f325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Improve lead quality and sales performance.<!-- notionvc: d5be0f5d-bd75-49bc-8708-ad905cad05f4 --><br \/><!-- notionvc: bb1f4d23-0c30-4b11-8a85-f2ae12627514 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c2539d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2539d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5144e27\" data-id=\"5144e27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e4c355 elementor-widget elementor-widget-heading\" data-id=\"6e4c355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Health Creators &amp; Educators<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-416554f elementor-widget elementor-widget-text-editor\" data-id=\"416554f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Turn audience attention into meaningful business opportunities.<br \/><!-- notionvc: cb6f0de9-2e72-4363-8d61-cc72b2fa5f04 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d99c118\" data-id=\"d99c118\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5d5444 elementor-widget elementor-widget-heading\" data-id=\"f5d5444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fitness Professionals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3797e elementor-widget elementor-widget-text-editor\" data-id=\"8f3797e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Improve applications, consultations, and sales messaging.<br \/><!-- notionvc: 11e23b07-b039-49e9-8558-520fece80089 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-95cd7ea\" data-id=\"95cd7ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90fff60 elementor-widget elementor-widget-heading\" data-id=\"90fff60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nutrition &amp; Wellness Experts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40d7be8 elementor-widget elementor-widget-text-editor\" data-id=\"40d7be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Turn expertise into clearer offers and stronger customer demand.<br \/><!-- notionvc: 5108add9-e402-4c56-bf42-e2fb09f22351 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-31be6c7\" data-id=\"31be6c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c61711b elementor-widget elementor-widget-heading\" data-id=\"c61711b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Health Coaches<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-009557e elementor-widget elementor-widget-text-editor\" data-id=\"009557e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Clarify your offer and communicate why clients should choose you.<br \/><!-- notionvc: 11e23b07-b039-49e9-8558-520fece80089 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-23mmjei e-flex e-con-boxed e-con e-parent\" data-id=\"23mmjei\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d6eae6b e-con-full e-flex e-con e-child\" data-id=\"d6eae6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3de576b e-con-full e-flex e-con e-child\" data-id=\"3de576b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ed70c25 e-con-full e-flex e-con e-child\" data-id=\"ed70c25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f638cb elementor-widget elementor-widget-heading\" data-id=\"8f638cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">This Is NOT For<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84dc47c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"84dc47c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Businesses looking for overnight results.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Businesses without a real offer or valuable solution.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Businesses unwilling to improve their positioning.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Businesses looking for \"cheap copy.\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Businesses obsessed with vanity metrics.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Businesses that want clever words instead of meaningful strategy.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Businesses unwilling to learn from customer response.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4a964 elementor-widget elementor-widget-heading\" data-id=\"ae4a964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">We don't believe better copy fixes a bad business.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e12c11b elementor-widget elementor-widget-text-editor\" data-id=\"e12c11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The message has to reflect something worth buying.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4848f37 e-flex e-con-boxed e-con e-parent\" data-id=\"4848f37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31472dd e-con-full e-flex e-con e-child\" data-id=\"31472dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0773b3b e-con-full e-flex e-con e-child\" data-id=\"0773b3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-08fa677 e-con-full e-flex e-con e-child\" data-id=\"08fa677\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2600be elementor-widget elementor-widget-heading\" data-id=\"f2600be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clarity Creates Leverage.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9778a66 elementor-widget elementor-widget-text-editor\" data-id=\"9778a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"11214\" data-end=\"11237\">When people understand:<\/p><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"11214\" data-end=\"11237\">\u00a0<\/p><p data-start=\"11239\" data-end=\"11256\"><strong data-start=\"11239\" data-end=\"11256\">Who you help.<\/strong><\/p><p data-start=\"11258\" data-end=\"11285\"><strong data-start=\"11258\" data-end=\"11285\">What problem you solve.<\/strong><\/p><p data-start=\"11287\" data-end=\"11317\"><strong data-start=\"11287\" data-end=\"11317\">Why your solution matters.<\/strong><\/p><p data-start=\"11319\" data-end=\"11344\"><strong data-start=\"11319\" data-end=\"11344\">Why you&#8217;re different.<\/strong><\/p><p data-start=\"11346\" data-end=\"11378\"><strong data-start=\"11346\" data-end=\"11378\">Why they should believe you.<\/strong><\/p><p data-start=\"11380\" data-end=\"11402\"><strong data-start=\"11380\" data-end=\"11402\">What happens next.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e72d829 elementor-widget elementor-widget-text-editor\" data-id=\"e72d829\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"11404\" data-end=\"11441\">Everything downstream becomes easier.<\/p><p data-start=\"11443\" data-end=\"11476\">Content becomes easier to create.<\/p><p data-start=\"11478\" data-end=\"11512\">Sales conversations become easier.<\/p><p data-start=\"11514\" data-end=\"11545\">Funnels become easier to build.<\/p><p data-start=\"11547\" data-end=\"11577\">Ads become easier to optimize.<\/p><p data-start=\"11579\" data-end=\"11614\">Customers become easier to acquire.<\/p><p data-start=\"11579\" data-end=\"11614\">\u00a0<\/p><p data-start=\"11579\" data-end=\"11614\">\u00a0<\/p><h4 data-start=\"11616\" data-end=\"11673\" data-section-id=\"ffxq9y\">Good messaging doesn&#8217;t manipulate people into buying.<\/h4><h4 data-start=\"11675\" data-end=\"11752\" data-section-id=\"2a5q7d\">It helps the right people understand enough to make a confident decision.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50ad52f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50ad52f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-957b3cc\" data-id=\"957b3cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a46ea13 elementor-widget elementor-widget-heading\" data-id=\"a46ea13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Make Your Value Easier to Understand.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1747080 elementor-widget elementor-widget-text-editor\" data-id=\"1747080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"12035\" data-end=\"12167\">If you already have something valuable to sell but your marketing isn&#8217;t communicating that value clearly enough, let&#8217;s find the gap.<\/p><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"12035\" data-end=\"12167\">\u00a0<\/p><p data-start=\"12169\" data-end=\"12183\">We&#8217;ll look at:<\/p><p data-start=\"12169\" data-end=\"12183\">\u00a0<\/p><p data-start=\"12185\" data-end=\"12311\"><strong data-start=\"12185\" data-end=\"12311\">Your positioning.<br data-start=\"12204\" data-end=\"12207\" \/>Your offer.<br data-start=\"12218\" data-end=\"12221\" \/>Your messaging.<br data-start=\"12236\" data-end=\"12239\" \/>Your customer journey.<br data-start=\"12261\" data-end=\"12264\" \/>And where communication is creating friction.<\/strong><\/p><p><!-- notionvc: 09e697a7-2962-4acc-ba63-028941c18026 --><\/p><p><!-- notionvc: 26af21bb-cddd-4baa-ab12-80d50f6de2e2 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77d22a1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"77d22a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/test.healthlity.com\/strategy-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book an A2R Strategy Session \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>R \u2014 REVENUE MESSAGING SYSTEM\u2122 Turn Your Value Into a Message People Understand, Want &amp; Act On. Clarify your positioning, offer, and messaging so the right prospects understand why your solution matters\u2014and know what to do next. \u00a0 For Health &amp; Wellness experts, coaches, consultants, creators, founders, and expert-led businesses. Book an A2R Strategy Call [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"footnotes":""},"class_list":["post-3030","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/test.healthlity.com\/home-work-with-me\/wp-json\/wp\/v2\/pages\/3030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.healthlity.com\/home-work-with-me\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/test.healthlity.com\/home-work-with-me\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/test.healthlity.com\/home-work-with-me\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/test.healthlity.com\/home-work-with-me\/wp-json\/wp\/v2\/comments?post=3030"}],"version-history":[{"count":39,"href":"https:\/\/test.healthlity.com\/home-work-with-me\/wp-json\/wp\/v2\/pages\/3030\/revisions"}],"predecessor-version":[{"id":3808,"href":"https:\/\/test.healthlity.com\/home-work-with-me\/wp-json\/wp\/v2\/pages\/3030\/revisions\/3808"}],"wp:attachment":[{"href":"https:\/\/test.healthlity.com\/home-work-with-me\/wp-json\/wp\/v2\/media?parent=3030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}